Apeel, an edible coating made of fruit skins & stems, is being applied to avocados to make them last longer in supermarkets and at home.
Choosing the right avocado is crazy confusing.
It can be frustrating trying to choose which avocados to buy when you’re in the supermarket. You judge the ripeness and compare it to how many days it will be until you want to eat it.
Grocers find it frustrating too. Avocados are kept fresh in refrigerated cargo when they travel, but as soon as they hit the stores they begin deteriorating quickly on the shelf. And they continue to deteriorate sitting on your kitchen counter.
Apeel Sciences, a company backed by Bill Gates in its early stages and now by Oprah Winfrey and Katy Perry as well, has developed a plant-based edible solution to keep avocados fresh longer.
Avocados were their first venture, but now they are expanding to mangos and other vegetables as well. Apeel supplies cucumbers that aren’t wrapped in plastic to Walmart .
How does Apeel keep avocados fresh longer?
After the avocados have been washed, they are sprayed with an invisible, odorless and tasteless “peel” to slow the water loss and oxidization that causes the fruit to spoil. It keeps moisture in, and air out.
The video shows 5 days, now take a look at 30 days.
What is Apeel made of?
The Apeel Sciences report that, “Apeel is composed entirely of purified monoglycerides and diglycerides, edible compounds that can be found in a variety of foods. They are safe to eat as verified by regulatory authorities around the world, including Health Canada, the United States Food and Drug Administration (FDA), and the World Health Organization (WHO). In fact, they are so safe they can be found in products designed for the most sensitive populations, including infant formula and nutrition shakes for the elderly.”
“Apeel is composed of molecules that are everywhere in nature and in the food you eat. These compounds exist in the peels, seeds, and pulp of fruits, vegetables, and other plants, and can be found in some of our most common cooking ingredients, like olive and coconut oil.”
Are all avocadoes protected by Apeel?
Not all avocadoes are protected by Apeel to extend their shelf-life. Costco and Harps Food Stores are just a couple in the US. Apeel science has two locations, one in California and another in the Netherlands that works with European growers.
This is the most adorable commercial.
Since they are also based in the Netherlands, this commercial is not in English – but you get the point.
Tell us what you think.
Are you excited about this new product, or do you have a concern?
- Please comment below and include a photo if you have one.
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